NotPetroleum Blog

An open letter to Erich Marx, Director of Marketing and Media for Nissan Motors

Dear Mr. Marx,

I would like to offer a suggestion for a new marketing program to help promote the upcoming Nissan Leaf electric vehicle this winter.  For each Nissan Leaf sold, offer to donate a percentage of the purchase price to the Gulf Oil Spill relief effort.  Give the purchaser the choice of either directing the donation to the cleanup effort or to the relief effort for the many people affected by this environmental catastrophe.  This program will not just promote a great new vehicle, it will give Leaf owners the opportunity to help those affected by our addiction to petroleum.

Just as we have done in catastrophes such as 9/11, Hurricane Katrina and the Haiti Earthquake, Americans want to help.  It’s called the “American Spirit.”  One of the best things we can do to help prevent future problems like this is to help Americans take steps toward freedom from an addiction to petroleum.  Buying a Nissan Leaf and demanding that local and state governments provide charging infrastructure for electric vehicles is an important step forward.

I hope you will take my suggestions to heart and offer this program when you launch the Nissan Leaf this year.

Best Wishes,

Powell
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